When Sticky Notes Meet the World
Three Core Values of Global Exhibitions:
Product Iteration Accelerator: Leveraging feedback from diverse markets to rapidly iterate and develop products that better meet specific regional needs (e.g., matte, eye-protecting notes for the Nordic market).
Cultural Inspiration Hub: Global exhibitions serve as the design team's "inspiration radar," allowing us to draw creative insights from international art and lifestyles.
Brand Globalization: Positioning sticky notes as "cultural ambassadors" that not only deliver practical value but also communicate the brand's pursuit of innovation and quality on a global scale.
Special Feature: The Middle East, Southeast Asia & Cultural Adaptation
Dubai Cross-Cultural Design Exhibition
Arabic Pattern Collection: Launched sticky notes featuring intricate Arabic patterns with gold foil edging, establishing them as the "cultural calling card" for corporate gifting.
Educational Collaboration: Partnered with local educational institutions to develop Arabic language-learning kits, helping children master the language through playful interaction.
Southeast Asian Market Insights
Climate-Specific Innovation: Rolled out water-resistant and oil-proof sticky notes tailored for the humid climates of Thailand and Indonesia.
